Writing about your business shouldn't start from a blank page every time. Most owners know exactly what they'd say to a customer. Getting it written down, week after week, is the hard part.
The facts, once
It starts with you telling us about the business, once.
- What you do, and what you don't
- Where you work, and how far you'll travel
- Your hours and your prices
- Your qualifications, memberships and guarantees
- A few sentences in your own words, the way you'd describe the business to a customer
That's the only form you'll need to fill in.
Nothing made up
Everything written afterwards comes from those facts. If you haven't said you offer weekend call-outs, nothing will claim you do. If your price list says from £60, that's the figure that appears.
Facts in once, then writing that doesn't need rewriting.
That's what makes the writing trustworthy. An article that gets a detail wrong about your business is worse than no article at all, because a customer reads it as a promise.
Where it all ends up
Articles arrive whole: a title, a summary and the full piece, ready to read. They go straight into the article section your site already has, laid out like everything else on it.
Posts are drafted for each account you've connected, and shaped to suit each one, so one isn't just a copy of another.
Approval is one question
Before anything goes out, you read it and answer one question: does this sound like you?
If it does, approve it. If it doesn't, say what's wrong in plain words. "Too formal." "We never call it a boiler service, we call it an annual check." "Don't mention prices in posts." Those corrections stick, so the next piece already knows.
The voice is the product
Plenty of businesses can get words written for them. What's hard is getting words that sound like the owner, that customers recognise, and that you'd happily put your name to without rewriting them first.
That's the point of doing it this way. Put the facts in once, correct the voice a few times, and from then on the writing sounds like you.