For most businesses, a new website goes live and then very little happens. It sits there, correct on the day it launched, slowly falling behind. Getting found, writing new things and posting them are separate jobs, usually done by separate people, and usually not done at all.
Launch day is the start
The marketing suite is a second area that sits alongside the editor. The editor builds the site. The marketing suite looks after everything that happens once it's live: getting it found, writing for it and posting it.
You don't need a marketing background to use it, and you don't need to set aside an afternoon. It's built for owners who have a business to run.
Four questions, answered plainly
Marketing tools tend to be organised around whatever the software can measure. The marketing suite is organised around the four questions owners actually ask.
What needs me?
The few things that genuinely need you, and nothing else.
How is it going?
A plain answer about whether more people are finding you.
What changed?
What's been done since you last looked, and what difference it made.
What's the plan?
What happens next, and why.
Each question gets a short answer in ordinary sentences. You can read the lot in the time it takes to drink a coffee.
Three parts behind the scenes
Behind those four questions, the marketing suite works on three things.
Getting found in search
Helping the people searching for what you do, where you do it, find your site rather than someone else's.
Content
Articles for your site, written in your voice, so there's always something new and useful for customers to read.
Social
Posts for the accounts you've connected, drafted and ready for you to check.
No checklists, no scores
A lot of marketing software hands you a score out of a hundred and a list of warnings you don't understand. Here, the technical side of getting found is handled quietly in the background. You're never shown a checklist, and you're never asked to fix something with a name you've never heard of.
More people found you this month than last, mostly by searching for boiler repairs near Chester.
Results are reported the way a person would tell you: in sentences, not percentages or grades. If something is going well, it says so. If something needs you, it says what, and why it matters.
The part nobody else sells with the website
Plenty of companies will build you a website. Very few look after what happens next, and fewer still put it in the same place as the site itself. Because the marketing suite sits alongside the editor, everything it does fits the site you already have, in the voice you already use.
It's the difference between owning a website and having one that works for you.