Plenty of small businesses run perfectly well from a Facebook page. It's free, it's quick to set up, and your customers are already there. So it's a fair question: why pay for a website at all?
The short answer is that a Facebook page is a good place to talk to the customers you already have. A website is where new customers find you and decide to get in touch.
Most people start with a search
When someone needs an electrician, a hairdresser or a dog groomer, they don't usually open Facebook. They search. Google shows websites and business profiles first, and a Facebook page often sits well down the list, if it appears at all.
A website gives you pages that can be found for the things you actually do, in the places you actually work.
You don't own your Facebook page
Your page lives on someone else's platform, under someone else's rules. They decide who sees your posts, and over the years it's become harder for business pages to reach people without paying to promote them.
- Accounts can be restricted or locked, sometimes with little explanation
- A change to how posts are shown can cut your reach overnight
- Everything you've built lives on a platform you don't control
Your own website, on your own domain, stays yours whatever happens elsewhere.
Customers check before they call
A website is often the difference between a name someone's heard and a business they'll ring.
Even when a customer hears about you from a friend, they'll often look you up before getting in touch. A clear website with your services, your prices and your contact details tells them you're established and easy to deal with. A bare social page, or nothing at all, can send them to someone else.
Use both, for different jobs
This isn't a choice between the two. They do different jobs.
Your website
Where new customers find you, understand what you do and get in touch.
Your Facebook page
Where you keep existing customers up to date, share your work and stay in their feed.
Link them together. Put your website address on your page and your social links on your site, so each one sends people to the other.
Our Contact Page is built for exactly this. See what £250 gets you