A small business website doesn't need to be big. It needs to answer the questions a customer has before they get in touch, and make it easy for them to do it. For most local businesses, that takes a handful of pages.
The five that matter most
Home
Say what you do, who it's for and where you work, in the first line. Add one clear way to get in touch, and a reason to trust you, such as a review or how long you've been going.
Services
List what you offer in plain words. If you do several quite different things, give each one its own page. It helps customers find the right thing, and it helps Google show you for each service.
About
People buy from people. A short, honest page about who's behind the business, with a real photo, does more for trust than any slogan.
Reviews
Gather your best reviews in one place, with names where customers are happy to give them. New customers read these closely.
Contact
Your phone number, email, a simple form, your hours and the area you cover. If customers come to you, add your address and a map.
Worth adding
- Prices, even as a guide or a "from" figure, which saves time on both sides
- Frequently asked questions, answering what people ring up to ask
- A gallery of your work, for trades where results are visual
- Articles, if you're happy to write now and then, which help you get found
Every page should answer a question a customer actually has.
The small print
If your site has a contact form or collects any personal details, you'll need a privacy notice explaining what you collect and why. Most sites should have simple terms of use too. They don't need to be long, but they do need to be there.
What you can leave out
You don't need a blog you'll never update, a news page with one post from three years ago, or ten pages that each say the same thing. An out-of-date page does more harm than a missing one, because it makes the whole business look neglected.
Our Contact Page covers the essentials: up to five pages, written and designed for you. See pricing